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OC OnSite Fitness - Logo design

Contest Prize Guaranteed ( )
(Contest has received 40 or more submissions)

Contest Holder Participation ( )
(Has ranked designs or posted comments daily)

  • Contest Prize Amount: $225.00
  • Submitted Entries: 178
  • Contest Ends In: Completed
  • Participating Designers: 178
  • Contest Views: 1
Hide/Show Contest Description

The Contest Brief

Contest Holder Name:  oconsitefitness

Company Name: OC OnSite Fitness

Company Slogan: 

Description and What We Do: OC OnSite Fitness provides fun, energizing fitness programming to commercial office and residential communities. Our programs are designed to enhance the participants’ workplace experience and help participants recapture the joy of health. Our mission is to energize communities by making fitness fun, convenient and accessible. The most universal and recognizable offering in our program is group fitness classes (i.e. yoga, Zumba, boot camp), held on-site at the office building or apartment complex. The accessibility and convenience of the classes is a key aspect of the business, second only to a commitment to extraordinary fitness programming.

Industry Type: Fitness and Training

Top Three Things To Communicate Through Our Logo Design:

#1 energy- our mission is to energize communities, energize spirits and help participants recapture the joy of health

#2 space at work- a key aspect of our business model is that the most convenient place to work fitness into our schedules is at work, so we use any open space in an office building

#3 community- for most people, fitness is most successful and rewarding in a group setting

Our Target Audience:

Our target audience is property managers and property owners of both commercial office buildings and residential communities. For example, an office building complex that has multiple tenants or an apartment complex with 100+ units. (If you work a building into the logo somehow, it should evoke an office building rather than an apartment complex.) The logo should cater to business professionals rather than the fitness community or general community. Property managers and property owners are most concerned with protecting their asset (the building).

We Like These Colors:

We prefer colors related to energy & fun, so oranges, reds, possibly yellows, greens. Red can be a little too intense and yellow may be too mellow so if using these colors, it would depend on the shade and usage. Things to AVOID: ‘OC’ refers to Orange County, the geographical area in California that we serve. While the logo text should include the whole name ‘OC OnSite Fitness’, the OC portion should not be worked into any graphics. This is because the logo needs to applicable to other geographical markets, i.e. SD OnSite Fitness, LA OnSite Fitness etc. Please avoid images that depict a specific fitness activity, for example running figures, weight/ barbells, yoga figures. We provide a variety of fitness classes and programming so do not want to focus on any particular format. (Bodies in general motion are ok) We’re definitely interested in your original concepts, but one possible direction to explore is an image that suggests open office space, with OC OnSite Fitness inside it. If there’s some way to suggest movement, energy or people in this open space, that would be interesting as well. We’ve uploaded a picture of an example open office space that we would use for our fitness classes Additionally, we've uploaded some example logos that appeal to us for different reasons. We are not looking to copy these per se, just give examples of a look/feel that we like.

Design Preference Sliders:
Masculine 
 Feminine
Subdued 
 Bright
Playful 
 Serious
Simple 
 Complex
Classic 
 Modern
Common 
 Exotic
Quiet 
 Loud
Economical 
 Expensive
Grey Black White 
 Colorful
Elegant 
 Sporty
Young 
 Mature

Design Styles We Would Like To See:

Pictorial Mark

An image or shape that is easy to recognize to represent your business

Web 2.0

Internet trends including bold vibrant colors, 3D graphics, shadows, gradients, rounded corners etc.

Our Design Will Be Used On:

Web, Print, Imprinted Promotional Products

Contest Attachments:

Contest Entries

Removed Designs

Contest Comments

oconsitefitness
 United States
Buyer

Joined: Dec 14, 2012

Posted On: Dec 20, 2012

Hi Designers,

I'm starting to see the building/ space aspect worked into more of your designs. Thank you for that.

Only 1 designer has played around with the concept that I uploaded (last). I would be interested in seeing more.

You might also do a Google Images search for 'commercial office building' to get some ideas of shapes.

I recommend avoiding images that too closely resemble a city sky-line (examples are #31, #36). Although these are buildings, the association to a city is not right for us.

Thank you!

Dao

oconsitefitness
 United States
Buyer

Joined: Dec 14, 2012

Posted On: Dec 19, 2012

Hi Designers,

Submission #29 and #30 are the most successful in terms of the text. I like the relative size and placement of 'Orange County' in #29. In #30, I like the use of two different colors in ONSITE, providing some emphasis.

However, I am still looking for something different with regards to the image and welcome ideas that address the space aspect.

I have uploaded an original idea from our team so feel free to play around with it/ improve upon it. You'll see that the image suggests a building complex.

Best,

Dao

oconsitefitness
 United States
Buyer

Joined: Dec 14, 2012

Posted On: Dec 17, 2012

Hi Designers,

The most successful design will address both the 'onsite/ space' theme as well as the 'fitness' theme, as #10, #4 and #23 begin to do.

The designs that only incorporate the moving people are telling only half the story I hope to communicate.

There also appears to be significant usage of moving figures in the designs so far. While this is not necessarily wrong, I would not limit your ideas to this only. Please see the Fitness Experience logo provided as an example. This logo successfully conveys movement/ fitness without using a person-like figure. I would be interested in seeing some ideas that is not just a person-figure.

Thanks, Dao

oconsitefitness
 United States
Buyer

Joined: Dec 14, 2012

Posted On: Dec 16, 2012

Hi Designers,

Again, thank you for your entries. As I review your designs, I realize the "OC" can be problematic because it confuses the emphasis. So I'd like to consider another option of how the company name/ geographic location can be addressed. Please see the newly uploaded file, 'Onsite Fitness - Orange County' and feel free to play around with this as the text rather than 'OC Onsite Fitness'.

Please note, if using the full geographic location, it should be less prominent than Onsite Fitness (as shown in my example or the CORE- Fitness and Nutrition logo example).

Just a reminder, the geography (i.e. Orange County) needs to be replaceable, meaning it could read San Diego, New York etc instead.

Best regards, Dao

oconsitefitness
 United States
Buyer

Joined: Dec 14, 2012

Posted On: Dec 15, 2012

Thank you for your entries!

I like both the orange and orange-red colors used in submission #3 and #4. The grey background in #4 is intriguing although I'm uncertain of how that would work on a business card or letterhead because of the shape. i.e. is it just a grey rectangular? One of my logo examples has a colored background and I like the concept. But I think what makes it work in that case is the distinct shape.

Please note that OC should not be integrated into the graphics (refer to contest brief for explanation). The placement of OC in #3, #4, #5 would be ok as the 'OC' could be substituted with any letters. But, #1 and #2 would not work because of the integration of graphics in the OC.

Any visual emphasis (if there is one) should be on OnSite Fitness, rather than the OC.

Also, if there's capitalization than the S in OnSite should also be capitalized. (There does not necessarily need to be capitalization, i.e. both #3 with capitalization and #5 all caps are ok.)

Best regards! Dao

Admin

Joined: Jan 01, 1970

Posted On: Dec 14, 2012

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